Relationships With Media = Press Coverage?
Many independent film producers believe that if they could only establish relationships with entertainment media people, they would receive lots of favorable media coverage.
Permalink | 0 commentThe Value of Planning
Marketing a film is intricate, expensive, and time consuming. Taking one direction typically eliminates the possibility of taking another direction, so planning a marketing program is absolutely essential.
Permalink | 0 commentBuilding and Using a Media Contact List
You want your film to receive media coverage, because publicity builds value in a number of ways.
